Epicurina on Empire Avenue (#EAv) Social Stock Market

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For the past few weeks, Epicurina has joined the Empire Avenue universe. Empire Avenue (EAv) is a stock market simulation social network game that allows users to buy and sell shares of people and websites.

Shares of people? Well since this is a social networking game you can either enter the market as an organization, or as a person. The game itself is quite easy to play, but difficult to master, because the rules of the market are quite similar with real stock market, only simpler.

Players have their own portfolio in a virtual economy. The price of a player's share depends on the ticker's stock buying and selling, along with social networking activity. So the more active you are in the social market, the higher value your brand will have.

From Google:

At Empire Avenue (EAv) players can choose their own ticker symbol. The players can have multiple investors, which will garner them a higher share price, and they can invest in other players. Players win Achievements for their actions, such as advertising and adding services such as Twitter. Players gain dividends from the other shares in players they invest in, which are counted as Credits.

Social networks supported by Empire Avenue currently include Facebook, Twitter, Flickr, YouTube, LinkedIn, Foursquare, Instagram, Wordpress hosted blogs and the player's own blog and RSS feeds.

As for Epicurina, Empire Avenue is the fun way to expand, engage and evaluate your social networking effectiveness, not to mention gaining new friends and connections, which is social networking all about. It also gives a good insight on how a stock market works. Once you're in it, you surely don't want your stock price to go down.

So it is all just a game? Well not really, because you can use the credits accumulated as incentive for people to help you fulfill your "missions", including driving traffic and engagement to your online content.

Furthermore, as the websit explains, Empire Avenue (EAv) drives social networking progress upon its three concept:

Expand

Empire Avenue's comprehensive social media suite is powered by the Social Stock Market, where you use your virtual currency to expand your social media audience. Your virtual investors will share in your success as they earn valuable currency through your online activity and engagement.

Engage

Use Empire Avenue's powerful Missions to drive traffic and engagement to your online content and social profiles, and to gain relevant new fans, followers and subscribers on Facebook, YouTube, Twitter, Instagram, Google+ and other networks.

Evaluate

Finally, use the built-in Network Scores and other metrics to gauge the effectiveness and progress of your social media efforts, to pinpoint areas of improvement and to keep an eye on your network growth.

If you're already on Klout, and frequently checking various online tools to check on your blog/brand/self popularity, you might want to give Empire Avenue (EAv) a try. It's free anyway. (byms)

Source: Wikipedia & EmpireAvenue