Growing a Cult of Customers

I've been reading "The Cult of Customers" for a while, and it's been a wonderful journey. Here in this book, Shep Hyken addresses the most important part of a business: customers, more specifically loyal evangelist customers.

The book explains the process of how one becomes customer to a business, which goes through several stages of cults; and how to achieve that.

It's a useful book for those who runs a business, in a business (practically all of us), or looking to understand how a business could achieve success with it's customers.

For more information visit this link;

A must read. (byms)
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vilcot44 said...

The customer is really the backbone of any business. I guess I'll need to buy this book as well.
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