The book explains the process of how one becomes customer to a business, which goes through several stages of cults; and how to achieve that.
It's a useful book for those who runs a business, in a business (practically all of us), or looking to understand how a business could achieve success with it's customers.
For more information visit this link; http://www.cultofthecustomer.com/
A must read. (byms)
Published with Blogger-droid v1.6.9, edited by web client